Today's world can be a cruel and unsafe place for many children. Children need to be protected and to know the general rules of safety and where and how to access help should they need it. The Child and Family Welfare Society of Pietermaritzburg is a child protection organization whose mission is the optimum care and protection of all children in our community. As a non-profit reliant and community and public support we are inviting local businesses/offices to join hands with us during child protection week 21-27 May 2012 to help us continue to fulfill our mission - Child protection is everyone's responsibility. How can you do this?During Child Protection Week we are asking that businesses support and encourage their staff to wear green on Friday 25 May 2012 and at the same time assist us in raising funds and awareness for essential child protection services. Why green? You may ask – well since 2004 the colour green has been associated with child protection following the launch of the national child protection green ribbon campaign. The colour green was chosen as it symbolizes 'conservation, growth, life, self respect, and hope and is the most restful colour'. Also a number of government papers on child protection and family preservation in different countries around the world have been tabled as "green papers"!. By wearing green on this day you will be saying " children matter, child protection is everyone's responsibility and we are committing to the protection of children"
Stickers with the message "join hands to keep children safe" will be made available and we ask for a donation of R5.00 per person. This donation is requested to aid us in our fundraising efforts to help keep our child protection programme's running.
Note: since the beginning of the year we have received over 50 cases of child abuse for investigation and more than half of these have had police case file numbers registered.
The Society also has available silicone wrist bands depicting the same message and these can be pre-ordered at a cost of R8.00 each.
Incentives; well apart from helping to support a worthwhile and essential service cause. Capital Media has come on board and is willing to promote the week including reporting on local community and business participation, all media submissions being co-ordinated through our offices.
This is the first time we are embarking on such a programme and hope to make this an annual event.
Should you be interested in participating please contact Nadine Donnelly at Child Welfare on 033 3428971 to place your orders. We look forward to your support.
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